Panache has hailed a successful Find Your Fit campaign after teaming up with 400 lingerie retailers worldwide to encourage more women to go for a professional bra fitting.
Over the past three months, the fuller bust specialist has held Find Your Fit events at each of these stores, with customers sharing their stories on social media with the hashtag #foundmyfit and completing feedback forms in store.
The campaign was designed to celebrate the ‘wow’ moment when an expert fitter introduces a woman to her perfect size bra.
It also launched to celebrate fitters by shining a light on their expertise and skill in helping women find their ideal bra.
Lingerie retailers could request the Panache ‘Find Your Fit’ event kits to bring the fitting experience to their customers, including event advertising, redemption vouchers, monthly Panache prizes, PR and social media content to promote the event and encourage customers to share their in-store fitting experience.
Sarah Froggatt, marketing director at Panache Lingerie commented: “Our research had found that 52% of women have never been for a professional bra fitting, so our Find Your Fit campaign aimed to support retailers in attracting more women to come into stores to be fitted for their true size.
“Analysis of the customer feedback from the hundreds of events that took place with our retailer partners around the world also found that an astounding 88% of women were wearing the wrong size bra, with one customer going from a size 38B to a 32G. A well-fitted bra not only feels more comfortable, but can completely change a woman’s shape and ultimately boost her self-confidence. We’re delighted the campaign has been such a success and we are dedicated to informing our customers, both in stores and online, about the importance of having a professional bra fitting.”