Panache is hoping to push sales of its sports sets this month by launching a digital marketing campaign focused around Spotify.
In a five-week campaign, Panache Sport said it will create the ultimate workout playlist on Spotify by encouraging women to share their most inspirational workout music through social media channels.
Consumers will also be able to share tips, discuss ideas and promote interaction with the Panache Spotify playlist through sharing and likes.
The aim is to utilise Facebook, Instagram and Twitter to attract women that are new to the brand, with all conversations linking back to #SupportEveryMove.
Panache E Commerce co-ordinator Leah Gardner commented: “January is a key time when it comes to being healthy and getting fit, which are consistently in the top resolutions each year. We want to engage with this trend and raise awareness of Panache Sport and encourage sales by adopting a unique contact strategy around this powerful content.”
To incentivise engagement, Panache will give away Sports sets in a daily prize draw and is encouraging pinners on Pinterest to win a complete sports wardrobe for the most creative pin board about their favourite sport.