Panache to sponsor 2018 UK Lingerie Awards

Fuller-bust lingerie and swimwear brand Panache has become an official sponsor for the 2018 UK Lingerie Awards.

Lingerie Insight is pleased to announce that the British label will sponsor the Department Store & Multiple Retailer of the Year category.

The partnership paves the way for a glittering awards ceremony to be held at The St Johns Hotel in Solihull on February 19, the second day of INDX Intimate Apparel.

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Commenting on the announcement, Denise Shepherd, global sales director at Panache said: “Panache are delighted to be sponsoring the Department Store & Multiple Retailer category for the UK Lingerie Awards.

“As a company we are passionate about supporting stores who are dedicated to providing the end consumer with excellent fit and fabulous service. We are proud to celebrate these stores who do a magnificent job, and through our marketing tools and campaigns such as “Find Your Fit”, we are proud to promote them to all those women searching for their perfect fit.”

Lingerie Insight editor Sarah Clarke said: “We couldn’t be more thrilled to welcome Panache as a partner for the 2018 UK Lingerie Awards.

“The highly respected heritage brand will bring a huge amount of prestige to the event and I’m sure that our attendees will be delighted to hear about the collaboration.”

Lingerie Insight announced last week that for 2018, UKLA has been transformed from a stand-up event to a glamorous black tie ceremony where guests will be treated to a three-course sit down dinner and free-flowing drinks.

There will also be two catwalk shows, featuring the most innovative and fashionable intimate apparel collections.

UKLA 2018 will recognise retailers, suppliers and distributors with 17 prestigious awards.

There will be nine supplier and seven retail accolades up for grabs, and a respected industry veteran will be honoured with a Lifetime Achievement Award.

Details on how to nominate will be available shortly.

Tickets are now on sale and can be purchased with an early bird 10% discount until November 1.

Click here to pick up your early bird tickets now.

The UK Lingerie Awards offers a number of hugely valuable sponsorship and marketing opportunities for intimate apparel brands looking to further their market exposure and reach Lingerie Insight’s engaged audience of industry professionals and buyers.

For further details please contact Anne-Marie Judge at



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