Panache shortlisted for marketing campaign award

Panache Lingerie has been named a finalist in the Drapers Awards 2015.

The lingerie group has been shortlisted for the Best Fashion Marketing Campaign Award alongside major retailers including Ann Summers, House of Fraser and Topman.

Panache unveiled its first global campaign, Modelled by Role Models, earlier this year.

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The campaign features six women chosen for their individual strengths, achievements and healthy approach to body image.

Panache Lingerie head of marketing Jennie Bianco said: "We are delighted to be a finalist in the Drapers Awards for Best Fashion Marketing Campaign. This was our first global campaign and celebrates female role models each chosen for their individual strengths, achievements and contributions to society. We are extremely proud of the results.” 

 

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