Panache revamps Modelled by Role Models campaign

Panache has today kicked off its 2016 Modelled by Role Models campaign to mark International Women’s Day.

For the next incarnation of the campaign, the brand has invited its customers to nominate a role model to star in its latest photoshoot.

This could be an ordinary woman in their life who does extraordinary things, a local heroine, or a celebrity whose work inspires them.

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The nominations process launches today via an online portal and will close on April 3.

Panache will then consider all nominations and release a shortlist of 15 finalists, who the public will help whittle down to six winners.

The role models will star in a photoshoot, which will feature on the Panache website, online, across all social media channels and on point of sale materials in UK stockists.

The campaign will run across the UK, Australia and Poland. Panache will work with key retailers to encourage consumers to vote.

Stockists who support the project will also receive scratch cards, giving consumers the opportunity to win free Panache lingerie.

In 2015, Panache launched its first Modelled by Role Models campaign in celebration of inspirational women around the world.

The campaign featured world renowned model Marquita Pring, sports therapist Amy Hughes, British T34 Paralympic wheelchair champion Hannah Cockcroft, senior nurse Rachel Elliott, British singer Mica Paris and blood and organ donation campaigner Martyna Kaczmarek.

The digital campaign (below) went viral across the globe and has received over 500,000 views on Youtube.

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