Panache partners with Hemingway Design for AW13

Lingerie company Panache has announced the launch of Hemingway Vintage Lingerie, a new collaboration for AW13 with Hemingway Design.

Lead by fashion legend Wayne Hemingway’s wife Gerardine and daughter Tilly, Hemingway Vintage Lingerie takes inspiration from the bygone eras of the 40’s and 50’s, ‘when design epitomised glamour and luxury’.

Consisting of eight looks, the line includes: balconnet bras, bustiers, corselettes and high waisted briefs in pretty tea dress prints, jacquard satins and elegant lace.

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Wayne Hemingway said: “Panache is a fantastic family run company with an impressive in-house design team and an attention to detail that works perfectly with the Hemingway Design aesthetic.

Founded by Wayne and Gerardine Hemingway in 1981,Hemingway Design focuses on affordable social design with a core philosophy of aiming to improve things that matter in life.

Products in the new collection are available in sizes A-DD. Prices range from £16-£59, with the hero piece at £59.

The collection will be sold on, with further stockists to be announced shortly.



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