Panache Lingerie has been tasked with fitting the X Factor contestants and supplying them with undergarments for the live shows this year.
The British brand was called upon by the ITV show’s head stylist Frank Strachan to fit the over 25s category.
Following their fittings, Sam Bailey, Shelly Smith and Lorna Simpson were sent complimentary Panache lingerie, including key styles from the AW13 Superbra by Panache collection, Porcelain and Evie.
Jennie Field, head of Marketing at Panache Lingerie said: “We are delighted to be providing the XFactor contestants with Panache lingerie. We pride ourselves on our expert fit and its brilliant that the contestants are new fans of the brand.”