Panache has unveiled its 2016 Modelled by Role Models campaign, featuring six women chosen for their individual strengths, achievements and healthy approach to body image.
Lingerie buyers and members of the press gathered in Central London this morning to hear the inspiring stories of the chosen role models.
Panache Lingerie debuted the its first ‘Modelled by Role Models’ campaign in 2015 to challenge the statistic that 75% of women had few or no role models.
This year, the brand invited customers to nominate a role model to star in its latest photoshoot.
Almost 7,000 votes were received and a judging panel had the hard task of shortlisting 14 finalists.
Panache customers and the general public were then asked to choose six winners.
The chosen models are: Danish aid worker Anja Loven; Canadian-born plus-size model Elly Mayday; anti-knife and gang campaigner Eliza Rebeiro, blogger and author Sylwia Blach from Poland; fundraiser Emily Findlay and Jayne Hurditch, founder of the Amy’s House, a Sheffield-based charity for children with special needs.
Panache head of marketing Victoria Sargeson commented: “Panache are proud to be working alongside six inspirational women whose achievements exceed skin deep beauty. The six role models who were chosen by the public looked absolutely stunning in their Panache lingerie, we feel that the set of images really capture their beauty and personalities.
“We hope that the campaign inspires other women to have the confidence to achieve their dreams and to be happy and comfortable in their own skin.”