Panache Lingerie sees growth in Pinterest

Panache Lingerie has announced plans to use Pinterest as an integral part of its Social Media strategy for 2012

The D plus specialist has responded to the amount of female users regularly logging on to the social media site by creating a page for its Cleo brand..

Cleo is a D plus brand under the Panache umbrella aimed at a younger audience, with back sizes starting from a 28” and cup sizes from a D – J.

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The fashion led brand takes inspiration from pop culture, trends, outerwear catwalks and music through their vibrant prints, patterns and colour ways.

Panache head of marketing Jennie Field said: “We see Pinterest as a really big area for growth in 2012. The figures say it all, with over 11 million visits every week, 70% of those are female.

“It’s a great, positive place for consumers to see what our girl Cleo is all about, creating a personality for the brand, from styling, to music, to celebrities she follows or even what she likes at home. We recognise that this social space is really going to grow over the year.”

Panache also has a growing number of followers on its other social platforms such as Facebook and Twitter, with much more planned for the coming year and consumer engagement at the forefront of its strategy.

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