Panache line inspired by huge Selfridges launch

Panache has unveiled a special collection to mark the launch of the giant new lingerie department opening at Selfridges next month.

Selfridges’ London Body Studio is due to open on April 4 and Panache will mark the occasion by presenting an exclusive range called ‘Ardour’, from its elite collection, Panache Black.

The limited edition set, crafted in rich deep red satin and trimmed with lace, is adorned with a Swarovski crystal on both bra and brief.

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Ardour will retail at £48 for the bra and £24 for the brief.

The Selfridges Body Studio will span some 37,000 feet, making it the largest department the store has ever opened. It will be equipped with a fit studio, with Panache confirming that a dedicated brand fitter will be on hand to help customers.

Denise Shepherd, global sales director at Panache, said: “We are thrilled to have been asked to be a part of the Selfridges Body Studio, especially as the ethos behind it (celebrating every body) mirrors that of Panache. This is the first time we have produced a Selfridges exclusive product, and we wanted it to be extra special.”

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