Panache has launched a new-look website as part of its recent re-brand for SS14, which saw the company refocus on its customer and revamp its imagery.
The website incorporates the new branding that has been applied to all labels within the Panache portfolio and has been designed to improve the user experience.
The new site is easier to navigate, incorporates video content for the first time and uses product photography to encourage visitors to spend longer browsing Panache’s lingerie and swimwear collections.
Panache Lingerie e-commerce co-ordinator Leah Gardner commented: “As we have rebranded for Spring/Summer 14 we wanted to take this opportunity to re-look at the website not only in terms of design and creative but also in terms of the user journey, making the website feminine and consumer friendly.”
“The new site is tailored to be fully responsive on all devices and provide an intuitive experience for the user, making it fresher and more accessible,” added Gardner.