Panache launches Cleo Swimwear

Panache is launching Cleo Swimwear in time for the SS13 season.

The brand’s first swimwear collection will include five distinct styles: Betty, Tilly, Lucy, Dolly and Pippa. It boasts a strong colour palette, bursts of print and frilly details.

Betty comes in a bold aquamarine textured fabric with white polka dot detail. A variety of different pieces are available, including a non-wired tankini, with an integrated power-net support around the back for comfort, and a plunge shape, offering a ‘great’ cleavage. Also included are a frilled bandeau bikini, with removable straps, and a halter-neck option. The style is available from D – G cup and comes with a drawside or fun frill pant.

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Tilly comes in an exclusive cloud and bird print in an aquamarine, white, red and blue colour combination, with co-ordinating navy colour blocking. The new bandeau tankini has built in underwired support and drawstring gathered side seams for various levels of coverage and skirted frill. The balconnet bikini is based on best selling lingerie style Lucy with maximum support and uplift up to a J cup. The contrast colour blocking on the under-band and on the straps frames the bust, especially in the Tilly new non-wired halterneck bikini with padded triangle cups. Tilly also comes in a gathered and folded pant with co-ordinating contrast panels.

Dolly, a statement Strawberry coloured range that is available from a D – J cup, features a bandeau swimsuit, balconnet top and padded plunge. The swimsuit comes in a clean, contemporary shape with cuff detail around the top edge and fully integrated support. Darts on the outer fabric define the shape of the bust in the padded balconnet top, offering uplift up to a G cup with fully adjustable straps for comfort. The padded plunge with tie side pant features wide straps for comfort. Also available is the gathered pant for varying levels of coverage.

Pippa is an exclusive print based on small colourful sailing boats, repeated to form a ‘vivid, exciting’ geometric pattern and complimented by the solid coral colour blocking that edges each style. The padded balconnet bikini is based on Juna from Cleo Lingerie, with powernet lined wings and fully adjustable straps for ‘great’ shape and support up to a G cup. The folded pant co-ordinate offers a lower fold than that of Panache Swimwear, while the bandeau swimsuit offers a more clean, modern look in a fun pattern with contrasting cuff around the top edge.

‘Designer favourite’ Hattie incorporates a floral abstract print exclusive to Cleo Swim in contrasting coral and aquamarine. The twist bandeau style is brand new, containing foam cups, gore and cradle, essential for shape and support in the strapless style. The balconnet style with fully adjustable straps, which is based on the existing shape of Lucy from the lingerie collection, has matching fun frill and tie side pants with wide ties for extra comfort. Products are available from a D – J cup.

Click here to view images of Panache’s SS13 collections.





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