Panache in running for social media accolade

A digital marketing campaign by lingerie brand Panache could be in line to win an award at a ceremony honouring the best social media strategies in the UK next month.

The firm’s ‘Modelled by Role Models’ digital campaign has been nominated for two categories in The Drum’s Social Buzz Awards – Best Socially Responsible and Best Consumer Goods Campaigns.

Jennie Bianco, head of marketing for Panache Lingerie, said the company is delighted to be in the running given the significance of the campaign it launched.

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“We are excited to have been nominated for two categories in The Drum’s Social Buzz Awards. This was our first global campaign and celebrates female role models each chosen for their individual strengths, achievements and contributions to society. We are extremely proud of the results,” she said.

Panache will find out if it has won on November 25, when the Social Buzz Awards ceremony takes place in London.

The awards are designed to celebrate and reward the best in social media communications in the UK. There are 32 categories recognising the individuals, companies and organisations who are transforming the use of online to communicate with people in new and innovative ways.

The awards are judged by a panel of individuals who have extensive knowledge and experience in the field of social media from both the agency and client side.

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