Panache has created a series of videos that give step-by-step advice to women on how to select the correct bra size and style.
The videos, which are fronted by TV fashion commentator Caryn Franklin, stress the importance of the correct bra for comfort, support and overall satisfaction.
So many women are wearing the wrong size bra and not enjoying the comfort and benefits of the correct fit – I see this every time I do a make-over and I love to help change women’s perceptions of their bodies by starting from the inside out with great lingerie before adding great clothes. Everyone on the project was passionate about combining my know-how, with the great Panache product to make a difference,” Franklin explained.
The video series, featuring Cleo, Superbra and Panache Sport will be available via all the Panache channels, including the Panache website, Youtube and Facebook from today.