Panache global campaign strives to put women in their proper size

British lingerie brand Panache’s upcoming AW17 campaign aims to put women around the world in a properly fitted bra.

Panache, a specialist size D+ lingerie brand, is launching a campaign to celebrate the ‘wow’ moment when an expert fitter introduces a woman to a Panache bra.

The ‘Find Your Fit’ campaign features a new online bra fitting guide and documentary-style fitting advice video to give advice to women online, and Panache accredited retailers will host Fit events to get the message out to new women.

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Lingerie retailers can request the Panache ‘Find Your Fit’ event kit which includes event advertising, redemption vouchers, monthly Panache prizes, PR and social media tools to promote their store and encourage customers to tell us about their fitting experience.

Leigh Norris, director of marketing at Panache, said: “Our new campaign encourages women to get fitted for their current shape and size and to finally find the right fit. That ‘wow’ moment when you Find Your Fit, that banishes bulges and saggy straps can make women feel a million dollars. A well-fitted bra not only feels more comfortable, but can completely change a woman’s shape and attitude! Our campaign provides great advice from our expert fitters whether women are searching in-store or online.”

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