Panache exhibits at SIL for the first time

Panache Lingerie has announced that it will be exhibiting at Salon International de la Lingerie for the first time, this January.

The brand will be showcasing its AW12 collections and introducing its newly appointed French sales manager, Marlene Castanheira.

Panache sales director Peter Cronin said: “It’s the ideal time to branch out into the French market, we now have a dedicated sales manager in France in the form of Marlene and we are excited to create a big presence at the show introducing new customers to Panache.”

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Panache Lingerie will also be joined on the stand by one of its brand ambassadors, celebrity stylist Annabel Tollman, who will be on hand to discuss styling tips and key lingerie choices for the coming season.

Panache Lingerie managing director John Power added: “As a D plus leader, we felt working with Annabel a natural fit due to her experience within the D plus lingerie world, Annabel has been a huge supporter of Panache Lingerie and we are delighted to be working with her.”

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