Panache Lingerie has announced the appointment of Victoria Sargeson as head of marketing with immediate effect.

Sargeson joins Panache with 13 years’ of marketing experience, having previously worked at the Marcolin Group (formerly Viva Eyewear UK), where she was responsible for the marketing strategy for eyewear brands such as GUESS, Gant, Swarovski, Diesel and Tom Ford.

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She was also the field marketing manager for Starbucks and marketing manager at Nouveau Lashes.

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Commenting on her new role, Sargeson said: “I am delighted to join the business at this very exciting time with our consumer campaign ‘Modelled by Role Models’ launching later this year as well as many other new initiatives.”