Panache has announced the winners of a competition it ran with Sheffield Hallam University’s 2nd year fashion students.
The students were challenged to design a lingerie set inspired by the Panache collections and by the styles of the 1940s, 50s and 60s.
Fifteen groups of between two and three students presented their designs to Panache’s business development director Danny Power, head of creative Debbie Morley and Lingerie Insight editor Gemma Champ.
In spite of never studying contour, the students succeeded in designing collections that were both technically and creatively impressive, and following help from Panache’s design team were able to construct some wearable and robust pieces.
Items on display ranged from digitally printed 1940s-inspired pyjamas to a 1960s playsuit, and the overall standard was so high that the judges found it impossible to choose one winner and created three Highly Commended prices on the spot.
The winners, Zoe Babington and Jenny Myrans, were inspired by Rita Hayworth and silver-screen style in the 1940s, using emerald satin and black lace to construct a high-waisted knicker and long-line bra that attached in the middle. They will receive £1000, one-month work placements at Panache and a prototype of the winning garment made in Sheffield at the Panache machine room.
The first highly commended prize when to Chrissie Smith and Charlotte Markwell, whose cornflower-blue and white bra and knickers were well made and commercially very viable. They won £250 each, a week’s work placement at Panache and a prototype of the winning garment.
Also highly commended were Emma Mortimer, Charlotte Kaufman and Emily Hewitson, whose extensive research and multiple mood boards were as impressive as the intricate construction of their taupe and coffee long-line bra and briefs. They won £150 each and a week’s placement at Panache.
Finally, winning £100 each and a one-week placement at Panache, Alice Chatburn and Jenna Berks took a very different approach to their 1960s inspiration, using the aesthetics of the space age to design a beautifully stitched pale grey and white body with mesh top and sleeves.
Danny Power commented: “We were completely overwhelmed by the ideas and enthusiasm that came through from the Sheffield Hallam University students. We will absolutely continue with this next year as it’s important to support local upcoming talent.”