Pamela Anderson has been enlisted as an international brand ambassador for Coco de Mer.
The model and actress will work with the boudoir brand on a number of joint projects to engage with customers around the world.
The first of such projects is a steamy new film shot by Rankin. The Full Service launched yesterday for Valentine’s Day.
Commenting on the new partnership, Lucy Litwack, managing director of Coco de Mer said: “Ever since Pamela and I first met we have discovered so many shared passions that it seemed such a natural step for Pamela to become Coco de Mer’s International Brand Ambassador.
“Pamela has such empathy with our fashion and our thinking and will be a natural ambassador, engaging with our customers around the world in a wonderfully inspiring and empowering way. We wanted to make a film that put some femininity and passion back into Valentines Day and we think Pamela and Coco de Mer have accomplished that along with a sprinkling of liberation.”
Pamela Anderson said: “I have a real attraction to Coco de Mer which produces such beautiful lingerie. I appreciate the way that Lucy and her team have developed the Coco de Mer philosophy, it is so complimentary to my own. The designs are always seductive, luxurious and fashion relevant, it’s not difficult to see why the brand has such appeal. This has been an inspiring experience and I am really excited about future collaborations with Coco de Mer.”