Nearly half (41%) of British women will be wearing control underwear to their Christmas parties, this year, according to new research by lingerie brand Playtex.
According to the study, Brits are streamlining their silhouette with shapewear to tackle their changing body shapes, with the average woman’s waist measuring eight inches more than ladies of the 1950s.
60 years ago, the average woman possessed a more petite, hourglass figure, with a 26-inch waist, 37-inch bust and 39-inch hip.
Now, Playtex reports, we are much broader on the waist, measuring an average 34-inches and sporting an apple shaped figure, with 38-inch busts and 40-inch hips.
According to the research by the brand, half of women (47%) say control underwear makes them feel more confident, and over a third (42%) agree that it makes them feel slimmer. What’s more, a quarter of women (25%) now wear control underwear up to twice a week to smooth and improve their silhouette.
In 1955, Playtex’s original girdle was reportedly one of the first-ever control underwear products to nip ladies’ waists into shape.
Playtex Marketing Manager Marica Carleschi said: “Women’s figures have changed dramatically in the years that Playtex has been making control underwear. Since our first girdle in 1955, we’ve led the way to offer women a range of Shapewear that enhances their silhouette whilst being invisible under clothes – giving women everywhere a confidence boost and shapely silhouette.”