Dolci Follie founder Simona Walter reveals to Lingerie Insight what she has planned for her store’s first ever Valentine’s Day event.
"Welcome to Cupid’s nest! There will be a display of our fabulous red and raspberry lingerie sets and swimming suits, on a red velvet background where chocolates will be displayed and available for customers with a sweet tooth.
We will be serving Prosecco on the day (as we always do) along with some delicious chocolates. We will be open until 7pm for all those last minute romantic purchases.
At Dolci Follie we know that Valentine’s is about showing love and spreading the love, but not just to your loved ones, to everybody!
So, on the day, we launch in store the Bra Recycling Bank for ladies to drop their old or unwanted bras to help those in need. It will help research against breast cancer. This is our way of supporting the charity and we encourage everyone to join us in this mission to beat cancer.
It is a scheme set up by breast cancer research in the UK, and we will always have the bra bank accessible in the boutique then on. All of the above will be featured on our newsletter, facebook, blog and twitter."