New designer lingerie boutique If You Please launched online this week.
The boutique stocks vintage-inspired, trend-motivated underwear and leans strongly towards 1950s glamour and shapewear.
If You Please was founded in London, in February 2010, by former office worker Amber Thomson. Thomson opened a small boutique in Camden Lock Village, drawing on her history in fashion and her passion for lingerie.
Her own range, which carries the If You Please label, is an array of feminine delicates in silk and vintage lace.
On starting up a business during the recession, Thompson said: “If you’re passionate enough about something, all you have to do is work hard enough to reach your objective. Never be afraid to dive in head first. I’m confident about sales because my products make people feel confident about themselves and embrace their femininity, which is so important right now.”