The latest figures from the IMRG Capgemini e-Retail Sales Index have shown a 20 percent increase of online retail sales in June, compared to the same period in 2012.
A hopeful sign of continued economic recovery in the UK, the rise in online shopping is the largest such increase in two years. The Index also revealed the first growth in online retail sales from May to June in five years, with a 2.4 percent increase.
Clothing did particularly well, with sales up 29 percent over 2012, helped when warm temperatures finally arrived in the UK after a long, cold spring. The average basket value in June was £79, down from £87 in June 2012, due in part to shoppers purchasing sale items, as opposed to full-price goods.
In a press release, IMRG chief information officer Tina Spooner stated: “the online retail market has performed above expectation so far this year…we haven’t seen the rate of year-on-year growth recorded in June for two years, which is around the time confidence in an economic recovery seemed to be heading toward its lowest ebb. The solid growth last month was driven by a strong performance in clothing, perhaps as a result of heavy discounting, however the UK online retail market has performed remarkably consistently throughout 2013 so far, which may signify an overall improvement in consumer confidence that will be welcome news for many.”