Online retail sees highest average spend in seven years last month

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UK online retail sales were up 12% in January, building on a solid growth of 15% reported in January 2016.

January saw the highest average spend in seven years with the average basket value recorded as £85, up from £79 last year.

The new figures from the IMRG Capgemini e-Retail Sales Index saw clothing, which included lingerie, perform well at 11% growth. But this is actually the lowest growth rate for this sector since March 2016.

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Justin Opie, managing director at IMRG, commented: “January’s figures reveal a steady start to the year, but 2017 is not without its challenges for online retailers. The most pressing one relates to the devaluation of the pound following Brexit, as it means price rises are looming for an industry where retailers often get pressured into a cycle of discounting to stimulate sales activity among customers.”

Meanwhile, Bhavesh Unadkat, principal consultant in retail customer engagement design, Capgemini, said: “A growth rate of +12% for online retail is pretty strong. However, when compared with the growth rate for the last quarter, it has certainly steadied.  The focus for retailers in 2017 should be on ensuring they can capture as much of the UK market share as they can, as well as exploiting international sales, should the pound weaken.”

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