Lingerie sales online grew 19% year-on-year last month, despite the overall e-tail sector witnessing the weakest performing October in 15 years.
Total UK online sales were up just 8.9% in October, according to the IMRG Capgemini e-Retail Sales Index, with electricals and clothing recording the lowest growth.
Whilst it follows a particularly strong October 2014 (15.8%), it marks the weakest-performing October since the launch of the Index in 2000.
Conversely, sectors that typically have lower average basket values such as accessories, footwear and lingerie recorded a solid performance in October, with an annual increase of 24%, 23% and 19% respectively.
IMRG chief information officer Tina Spooner said: “The ‘pre-peak lag’, where shoppers hold off from making purchases in expectation of bagging a discount over the Black Friday peak, may have started far earlier than last year – as October 2015 growth was significantly down on October 2014.
“Interestingly though the sectors that typically stock lower-cost items – including accessories, lingerie, footwear, health & beauty and gifts – continue to perform strongly, while some sectors stocking higher-cost items (electricals and garden) recorded negative growth in October.”
The Index also revealed a significant trend in terms of a growing performance disparity between online only retailers compared to their multichannel counterparts.
In October, online-only retailers saw sales increase 18% on the same period last year, 14 percentage points higher than that of multichannel retailers, which recorded just 4%.