Online lingerie sales dropped by 12 percent in September, the greatest drop in any sector apart from travel, according to the latest figures from the IMRG Capgemini e-Retail Sales.
Despite the decline, sales were up by 27 percent on the same period the previous year (August 11 to September 11), suggesting the sector is on its way to recovery.
The online lingerie sales figures, year on year, saw steady quarterly growth, increasing by 17 percent in Q1, 28 percent in Q2 and 29 percent in Q3.
Capgemini head of retail consulting and technology Chris Webster said: “Reviewing the results in September, at the end of the third quarter, provides us with a good opportunity to assess how the economic turbulence is affecting the shopping habits of British consumers in 2011. It appears that rather than cutting back entirely, we have been more conscientious in our purchases – faced with uncertainty, shoppers are prepared to cut back on luxuries, but not from shopping altogether. Smaller items, such as clothing and items for the home, are considered rewards for our belt tightening, or just more sensible purchases.”
The online sales market overall grew 15 percent year-on-year in September, equating to £5.5bn spent online.
This figure is particularly striking when compared with the latest figures from the British Retail Consortium sales monitor, which suggest the high street grew just 0.3 per cent on last year in terms of value on a like-for-like basis.
The strength of these results is highlighted even further when compared with the UK high-street, which according to the latest British Retail Consortium sales monitor, grew just 0.3 per cent on last year in terms of value on a like-for-like basis.