Online activewear brand opens first physical store in London

Luxury online sportswear platform Fashercise has opened its first bricks-and-mortar store in London.

The shop, located within Studio One in Islington, carries a selection of designer activewear labels including We Are Handsome, Lucas Hugh, LNDR, Varley, Dear Kate and Pointe Studio.

Fashercise was founded by Alexandra Vanthournout and Camille Roegiers in 2014 as an ecommerce platform to stock and champion the best independent activewear labels.

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Inside the new Islington store.

Inside the new Fashercise store at Studio One, Islington.

Its move to the high street coincides with a record breaking few months for the business, which enjoyed a 100% growth in sales in the last quarter.

The growth has been attributed to healthy New Year’s resolutions made in January and the popularity of boxing, which is overtaking yoga as the most searched for term on the Fashercise site.

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Other recent highlights include collaborations with Hawaiian label Olympia Activewear and London-based On The Rise to create exclusive pieces for Fashercise, as well as becoming the exclusive retailer for cult Dutch label Jogha.

Together with Studio One, Fashercise will be collaborating on events like Fit Friday, an evening of fashion, workouts, food and fun on the last Friday of each month.