Just one in five women is content with her body shape, according to a new survey by lingerie giant Triumph.
Findings from the national UK study revealed that most women (56 percent) feel self conscious about their body shape, with 43 percent saying they are unhappy with it, putting the lack of portrayal of realistic women in the fashion industry back in the limelight.
The survey also revealed that when women choose to wear form fitting underwear and clothes, it’s their boyfriend or husband they are seeking to impress, with over half saying they hope their partner will notice. Echoing this, they are more likely to wear such pieces on a night out (41 percent).
Women who are a size 10 are the most likely to wear form fitting underwear and clothes (16 percent). Yet, findings from a Triumph study carried out earlier this year revealed the average woman today is closer to a size 16 than a size 12, and the most common bra size has leapt – 34 is the most frequently bought band size and DD is the most frequently bought cup size.
The average British woman’s chest and hips are now 4cm bigger than ladies in the 1950s, and she is now 5cm taller (167cm), with her weight having risen from 62kg to 65kg. This is ahead of other European countries like France, Italy and Germany and Asian countries, like China and Japan.
The research further indicates that men don’t just want thin women, with nearly a third of them saying body shape doesn’t matter to them. Furthermore, 40 percent admitted they find curvy or voluptuous women more attractive than skinny women.
Key survey findings:
• 40% of women are embarrassed about their body shape, and this is particularly the case with those aged 16-24, with over a third of people (36.7%) being embarrassed by their body shape
• Those who are a size 10 are most likely to celebrate their body shape (16%)
• Most women (56%) feel self conscious about their body shape, with 43% saying they are unhappy with it
• One in five women is content with their body shape (20%)
• When celebrating their body shape, 57% of women are hoping their partner will notice, 42% hope their friends will notice, a third of women hope that strangers will notice and a quarter of women do it purely for themselves
• The majority of women celebrate their body shape the most on a night out (41%)
• When celebrating their shape 35% of women wear lingerie which shows the contours of their body
• Over three quarters of women (73%) feel confident when they celebrate their body
• 60% of women think that London Fashion Week won’t be a celebration of shape
• 28% of men say that body shape does not matter to them and they prefer women who are confident in their own skin