British luxury loungewear brand Olivia von Halle has been named as a Brand of Tomorrow by the influential Walpole group.
Walpole is a trade body that represents the British luxury industry. Members include Burberry, Jimmy Choo, Mulberry, Fortnum & Mason and Harrods.
Every year, it announces a handful of British brands that its members believe have the potential to become tomorrow’s luxury leaders.
Recognition by Walpole not only provides instant credibility to chosen brands, it also plugs them into a network of luxury fashion industry leaders that act as mentors and sponsors for the companies.
Olivia von Halle is a British luxury nightwear brand which launched at London Fashion Week in September 2011. It draws inspiration from the lounging pyjamas worn by Coco Chanel and her contemporaries in the 1920s. Its directional take on traditional nightwear has made it a fashion editor favourite and a regular fixture in top global publications including Vanity Fair, Harpers Bazaar, Grazia, Sunday Times Style Magazine, Tatler, Elle China and Vogue.
Stockists include Harrods, Fenwick, Brown Thomas and exclusive boutiques around the world.
John Ayton, founder & chairman of Walpole Brands of Tomorrow commented “We are delighted to unveil 2013’s Brands of Tomorrow finalists. The programme has mentored some fantastic brands over the last seven years and has an impressive alumni. This year’s brands encompass all the qualities associated with luxury – cutting edge design, quality, craftsmanship and originality. We very much look forward to working closely with them over the coming year and help them reach their full potential.”