Philippa Bradley Agencies, which specialises in wholesale lingerie, loungewear and swimwear, has announced its new client, the British luxury silk nightwear brand Olivia Von Halle.
The directional AW13 line is inspired by lounging pyjamas worn in the 1920s. Lucy Osbourne, co-director of the agency, explained: “There is a noticeable gap in the market for trend led über-luxury nightwear for customers who dress to impress.
" Once we saw Olivia Von Halle’s range we knew we had to have it – the combination of exquisite printed silks, the unique sizing system and our plans to extend into new areas – it was perfect timing,” she said.
First launched at London Fashion Week in September 2011, the pyjama collection has become a favourite among fashion editors, being featured in Vogue, Grazia, Elle, Tatler and Harpers Bazaar, as well as having high profile celebrity fans such as Victoria Beckham.
Buyers can view collections by appointment at the South Molton Street showroom from the end of January.