The current trend of pyjamas being worn as outerwear has made nightwear brand Olivia von Halle a darling of today’s fashion editors.
The designer initially created silk pyjamas using her local tailor in Shanghai, China, where she lived as an expatriate, but the personal hobby quickly became a national and international business.
Within a year of creating her own nightwear line in China, she moved back to London to satisfy a growing list of customers. In 2011, she launched her eponymous brand during London Fashion Week.
This season, Olivia von Hall has reinvented the oversized man’s shirt for the brand’s female admirers. Playing with the idea of women wearing their lover’s clothes, we see the range moving in a more androgynous direction.
The collection comprises two ranges. The Coco takes inspiration from ultimate gentleman chic. The silk pyjama set has a traditional masculine collar, with beautifully tailored wide legged trousers that are finished off with pipe detailing. The nightshirts are available in fuchsia, royal blue or cream.
The Alba is another man’s pyjama style with a feminine finish. The matching shorts with pocket detailing are complimented by the oversized style of the shirt. The set is finished off through the use of intricate, geometric prints in a variety of feminine colours.
“The shirt is not only suitable for bed. The combination of the tailoring, fabrics, colours and prints mean that these pieces can be worn as silk shirts and have been designed for the versatility to be worn for day and evening wear,” the designer says.