Olga, a fuller figure intimate apparel brand owned by the Warnaco Group, has launched a new charity initiative with My Hope Chest in honour of Breast Cancer Awareness Month (BCAM).
This month, Olga®’s Facebook page will house an application in which users can create unique panels to add to a Virtual Quilt and, for every panel created, $1 will be donated to My Hope Chest.
For approximately every $10,000 My Hope Chest collects, it pays for the reconstruction surgery of a breast cancer survivor, which aides in the ‘final step of breast cancer treatment’ by helping to restore self-esteem and fully heal the mind, body and spirit.
Founded in 2003 by Alisa Savoretti, My Hope Chest is the only national breast reconstruction organisation working to provide funding for breast reconstruction after mastectomy to breast cancer survivors who lack the insurance or financial means for the surgery.
After surviving her own struggle with breast cancer and waiting three years for reconstruction due to lack of insurance, Savoretti wanted to help others deal with this ‘final step of breast cancer treatment.’
Olga director of marketing Erin Lynn said: “Reconstructive surgery is an integral part of the overall healing process for many breast cancer patients but is an issue that is not widely addressed in the breast cancer awareness community. We are pleased to lend our support to an amazing organization to help shed light on this issue… As an intimate apparel brand, it is natural for Olga® to support a cause that is so directly tied to helping women feel comfortable with their bodies.“
Savoretti added: “A huge population of underserved survivors is forced to live with scars and a constant reminder of the disease… The need for breast reconstruction has flown under the radar despite the hundreds of breast cancer groups focused on prevention and finding a cure in America.
“Most people do not realize breast reconstruction surgery, unlike an augmentation, involves a series of three surgeries and takes approximately one year to complete. For those who desire, reconstruction truly restores, transforms and completes their cancer journey. I cannot be more thrilled that the Olga Virtual Quilt Campaign chose to bring much needed attention to this issue.”
On ‘liking’ the official Olga® Facebook page, users will be prompted to create a personalized quilt panel, which can include special messages and dedications.
The Virtual Quilt page will display all message panels and Facebook fans can easily share the page across social networks, allowing their friends to begin the process of customizing their own panel, in ‘three easy steps’.
To create a customized quilt panel and support donations to My Hope Chest, click here.