By this evening – the Twelfth Night – most Christmas trees will be sitting on the pavement, destined for the tip. But one French company wants to give these unwanted trees a new lease of life – as lingerie.
Do You Green is showing that it’s possible to turn pine trimmings into a soft fabric that can be used to make bras, knickers and nightgowns.
The fabric, produced by dissolving pine in an enzyme bath, has the touch of silk and the comfort of cashmere, according to founder of the company, Sophie Young.
"You won’t want to wear anything else after touching it. It’s very smooth and thin,” Young told Fast Company, adding that despite using chemicals as part of the manufacturing process, the fabric is environmentally friendly.
"Of course you can’t transform a tree into fabric without using something," she said. "If we are wearing lingerie it must be very thin, very comfortable. But the process is natural because of using a lot of enzymes."
The fabric is certified with the Oekotex label, which guarantees that it doesn’t contain harmful chemicals. "The priority for us is the skin," Young added. "We don’t have dangerous chemicals in the fabric which can go into the skin and into the body."
Do You Green currently buys the trees from the construction industry but hopes to start using the trees dumped by households across the globe.