Odyssey Boutique to launch private members club

Odyssey Boutique, a luxury lingerie store based in Edinburgh, will launch a private members club next month, offering customers one-on-one appointments after closing time.

O by Odyssey Boutique, which will open from February 11-15, has been designed to provide a luxe shopping experience to women and couples.

Membership offers a selection of exclusive benefits, including previews of seasonal trends and the opportunity to pre-order hand-picked recommendations, meetings with designers at private events and access to exclusive collections not available in the boutique.

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Non-members can indulge in the O service for the exclusive one-to-one service without the added benefits.

Boutique owner and director, Sarah Connelly, said that O will initially be launched to a selection of clients, invited as members. “It’s important I understand who O clients really are,” she said.

“Understanding her lingerie needs and what she wants to evoke; whether she’s looking for every-day luxury basics, more provocative occasion pieces or is in need of a complete lingerie closet overhaul; or he is looking for a sensational gift -I know exactly what to recommend.”

Set in the William Street boutique, after-hours private shopping appointments will encourage an open dialogue. “The fitting rooms are like a confessional and it’s my absolute discretion that puts people at ease,” explained Connelly.

“As the boutique gets busier it’s difficult to guarantee another client won’t need my attention at the same time. Re-claiming total privacy I can guarantee no interruptions and, soothing inhibitions with a glass or two of Champagne, conversations flow easily and the whole experience is heightened. Retail is pleasure after all.”

Launched five years ago, Odyssey Boutique is the exclusive Scottish home to luxe independent labels including Fleur of England, Bordelle and Lascivious.

The store, which also offers beauty treatments, has twice been named a Best Independent Retailer finalist in the UK Lingerie Awards and has been recognised by Stylist Online as one of the UK’s most stylish boutiques, and by Harper’s Bazaar magazine as one of the UK’s Top 5 ‘A-List’ Waxers.

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