Odyssey Boutique receives industry recognition at fashion retail awards

Edinburgh-based intimate apparel retailer Odyssey Boutique has snapped up a top business award at the Drapers Independents Awards 2017 in London.

Odyssey Boutique has won in the Niche fashion retailer of the year at the 13th annual awards night and was praised by the Drapers’ expert judging panel.

The panel said: “The owner has built a business that really defines the concept of niche retailing. She serves her market well and her strength knows the customer. Judges said the low return rate is absolutely amazing.”

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Keely Stocker, editorial director, Drapers, added: “I am continually impressed by the attention to detail, commitment to customer service, and sheer grit and determination demonstrated by the winners of the Drapers Independents Awards, and this year was no exception.

“The best independents know how to make their customers feel truly special, which is they thrive despite the challenges facing the sector. Congratulations to all of this year’s winners.”

With 15 targeted categories, the awards cover every aspect of the independent fashion industry, from Best Store Design to Lifestyle Independent of the Year.

The Drapers Independents Awards, which is one of the most applauded and relevant awards in the fashion independent sector, looks to provide industry recognition and networking opportunities.




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