The presence of pin-up model October Divine as the new face of Naturana has opened up a new customer demographic to the brand, generating interest across vintage lingerie specialists.
Naturana has already found that the current trend for ‘all things vintage’ has made its customers look at its traditional corsetry range from a new angle and buy styles that they may not have considered stocking before.
Orders have already been taken for the styles that Divine was wearing at the Moda trade show earlier this month.
The model was announced as the face of the brand four days before the exhibition opened its doors on August 11.
Naturana sales manager Tom Kavanagh commented: “We have always supplied traditional lingerie such as our long length full cup bra, panty girdles and corselettes, but the effect of October Divine modelling these designs has given them a whole new lease of life.”