Obviously Apparel releases Urban Collection

Australian brand Obviously Apparel has released a eco-friendly collection of underwear for men, inspired by urban hipsters.

The Urban Collection, made using Bamboo yarn, features trunks, boxer briefs and hipster briefs in three styles: Naked, which features Obviously’s anatomical pouch, Comfort and Classic.

The campaign shoot depicts a day in the life of an urban hipster, enjoying a relaxing day in his apartment with his girlfriend.

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The Urban Collection is a limited-edition range and features four colours – burnt orange, navy blue, grey and white, combined with contrasting colour piping.

Retail prices range from A$18.95 to A$20.95 (£10.60 to £11.70).

 

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