Cake Lingerie has announced a record growth in sales after controversial model Sarah Stage wore the brand’s Lemon Zest nursing sports bra.
The underwear model, who came under fire in March after sharing pictures of her six-pack baby bump on social media, Instagrammed a picture of herself wearing the bra over the weekend.
She commented: "Lately all I wear are @cakematernity nursing bras around the house," she wrote. "So comfy! #BreastFeeding"
Cake Maternity sales director Keith Hyams said the post has boosted the brand.
“Since the post over the weekend Cake Lingerie has experienced record sales and a lot of interest in our innovative nursing sports bra.
“Cake Lingerie was the first Maternity brand to design a fully structured nursing bra suitable for high impact exercise during pregnancy and post-birth. It is fantastic that Sarah Stage who is an advocate for health and fitness has posted the image giving our nursing sports bra recognition globally.”