Nubian Skin is providing the underpinnings for Beyoncé’s world tour, which kicked off this week.
Beyoncé and her dancers will wear lingerie and hosiery by the British brand during the Formation Tour, which supports her sixth studio album, Lemonade.
Nubian Skin founder Ade Hassan said her company is delighted to be involved.
“It is unbelievable to have an artist like Beyoncé choose to wear Nubian Skin as the base for her costumes on the Formation Tour,” she added.
“Beyoncé is a global phenomenon, and the fact that her team knows about our brand and have selected it is testament to the work we’re trying to do. It is such validation to see a squad of beautiful, brown women and know that Nubian Skin has a product which is allowing them to express that diversity to perfection.”
Nubian Skin aims to alleviate the struggle women of colour face when shopping for skin-tone lingerie and hosiery.