Nubian Skin, the new hosiery and lingerie brand driven towards women of colour, has launched in its first UK department store, Fenwick Bond Street.
The launch coincides with the arrival of Fenwick’s Leg Room, a new hosiery department stocking 18 international brands.
Nubian Skin founder Ade Hassan said: “People have been very supportive about the brand, and a lot of women have expressed their desire to touch and feel the product, so I’m incredibly excited about this, and Fenwick Bond Street is such an incredible store to be in.”
The brand aims to redefine the industry’s definition of nude by offering lingerie and hosiery in skin tones suitable for women with darker complexions.
Hassan launched her brand out of frustration for the lack of skin-tone options to go with her wardrobe and thought it was time for ‘a different kind of nude’.
“My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude.”