Ade Hassan, founder of lingerie and hosiery brand Nubian Skin, has been named a finalist in the Black British Business Awards 2016.
The business woman, who launched her debut underwear range for women of colour in 2014, has been shortlisted in the Entrepreneur category.
The Black British Business Awards recognise and celebrate exceptional performance and outstanding achievements of black people in business.
They were designed to support and promote business excellence, transcend stereotypes and highlight the often unsung contributions of black business people to the British economy.
The awards have been judged by a panel of business leaders across a wide range of UK industries, with the ceremony taking place at The Grange St Paul’s Hotel, London on October 6, 2016.
Headquartered in London, Nubian Skin aims to redefine the fashion industry’s definition of nude by offering lingerie and hosiery in skin tones suitable for women with darker complexions.
Hassan launched her brand out of frustration for the lack of skin-tone options to go with her wardrobe and thought it was time for ‘a different kind of nude’.
Nubian Skin is now stocked in a number of leading retailers, including House of Fraser, Figleaves, Fenwick Bond Street and ASOS, and has supplied the wardrobes of major productions in the West End and on Broadway.
The brand was also selected to provide the underpinnings for the Beyoncé Formation Tour.