Ade Hassan, the founder and director of lingerie and hosiery brand Nubian Skin, has been named in the 2017 Queen’s Birthday Honours list to receive an MBE for services to fashion.
The award was made in recognition of Hassan’s commitment to her mission to redefine nude through her brand, and the impact she has consequently made on the fashion industry.
On the honour, she said: “I really am so humbled and incredibly grateful to be receiving this. It’s not something I could ever have imagined.”
After years of development, Hassan created Nubian Skin in 2013 and launched the brand in late 2014.
Frustrated by the lack of diversity in nude lingerie and hosiery, she decided to create something she was unable to find.
Hassan has continued to develop the brand with successful additional lines added alongside the original nude lingerie and hosiery.
Despite its modest size, Nubian Skin has had an out-sized impact on the fashion industry, with more and more brands realising the importance of a more inclusive definition of the term “nude”.
Nubian Skin is stocked in leading department stores and boutiques in nine countries over four continents, with further online sales enabling the brand to reach more consumers than ever.
The brand has been featured in every major fashion magazine; supplied the wardrobes of major productions in the West End, on Broadway and in Hollywood; won the Great British Entrepreneur Award for Fashion in 2015; and was selected to provide the underpinnings for the Beyoncé Formation Tour in 2016.
Speaking about her MBE, Hassan added: “As the owner of a small, independent brand it is an incredible validation of my goal of ‘Empowering Women. Embracing our Colour’ to be included in the Honours List. I feel so fortunate and am very grateful for all the people who have supported my vision and Nubian Skin and made it what is today.”