No time for sleep! Cyberjammies toasts 50% rise in turnover

Cyberjammies brain appeal

British nightwear brand Cyberjammies has reported a strong financial year, with turnover up 50%.

The label said like-for-like business with its existing wholesale accounts rose to £2.5m in the 52 weeks to March 31.

The increase in turnover follows a successful AW17 trade show season. Customers have also responded well to Cyberjammies’ decision to maintain its prices despite the falling pound.

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“Having worked tirelessly on perfecting our AW17 collections for women’s, men’s, and kidswear we have been thrilled with the response from the recent round of trade shows,” said Cyberjammies brand director Mark Tweed.

“Having taken a long term view of the currency fluctuations, and a decision to hold prices for another season, it has also had a very positive impact on business.”

More than a 12 accounts took on new Cyberjammies stock for AW17 after a successful first season, while the same number of accounts opened for the first time.

The brand’s international business is also growing at a similar rate, with new accounts opened in Spain, Belgium, Germany and Ukraine.

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