A group of emerging designers, models, stylists, photographers and bloggers came together to create the consumer facing Nineteen13 lingerie web site. Nineteen13.com is the brainchild of Emily Hoyle, who begun working in the lingerie industry last year for a luxury lingerie brand, where her passion grew, but also her frustration about the lack of style advice for intimate apparel lovers, particularly for fans of brands that are not easy to find on the high street. The team are all recent graduates who are working together to create a new digital business. The site will feature illustrations that will highlight new trends. The editorial slant will be towards highlighting luxury and niche brands.