British nightwear brand Yawn has signed on five UK stockists after a successful Moda show.
The company, which designs luxury pyjamas featuring unique hand-drawn prints, has tied up with Bravado Underwear in Edinburgh; Debby and Jilly Underwear in Ledbury, Hertfordshire; The Lingerie Room in Harrogate, North Yorkshire; and Feathers of Marlow in Marlow, Buckinghamshire.
Belle Femme Lingerie of Kilkenny, Ireland, also picked up the brand at Moda Lingerie & Swimwear, which took place at NEC Birmingham on February 19-21.
Yawn will deliver its nature-inspired SS17 collection to these stockists on next week.
The range is based on two new prints, Calm Waters and Wandering Wisteria, which experiment with colour and different brush strokes, all hand-illustrated by the Yawn design team in London.
All styles, including a short sleeve pyjama, nightie and robe, are made using 100% bespoke cotton sateen.
“I love our new prints and am really proud of our new products,” said Yawn founder and managing director Alice Whiteley.
“We see ourselves as ‘makers’ and work very collaboratively from our studio in London. It is always so satisfying seeing all the team’s creativity and hard work coming to fruition. We have had a really positive reaction from retailers with lots of forward orders and our customers now have more choice across the year to suit their needs.”