Nightwear brand Yawn gains first stockists

Yawn, a new British brand specialising in luxury nightwear, will launch in Fortnum & Mason and Fenwick, Bond Street this season.

Founded by management consultant Alice Whitely and design studio BuroCreative, the brand has created a range of pyjamas and sleep socks designed with exclusive prints, including snoozing cats, lighthouses and whales.

The AW14 collection will debut in the two department stores and online at loveyawn.com this September.

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Retail prices start from £25 for sleep socks and £95 for a pyjama set in sizes XS-L.

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