Nicola Adams, the first woman to win an Olympic boxing title, is the new face of Panache Sport.
The gold medallist is joined in the AW16 campaign by Panache team members, allowing the product to be showcased in cup sizes B to G.
To coincide with her appointment and the forthcoming Rio 2016 Games, Panache Sport has launched its Wired Sports bra in an ‘Odyssey print’ – an ode to the vivid colours of Brazil and the vibrant nature of its hillside Favelas.
The garment is also available in a digitally-designed neon pixel print on a black base. Continuity options of black, white and grey are also available.
The Non Wired Sports Bra will be available in patriotic red, white and blue marl, as well as vibrant pink with black piping.
This best-selling bra is designed to banish 83% of breast bounce through its innovative technology by encapsulating each breast and holding, supporting and reducing movement in all directions.
Available from a B cup up to a J cup, the bra design is influenced by the trend for high-impact, trend-led sportswear.