Next tests the waters with exclusive Miraclesuit swimwear line

High street giant Next will become the exclusive stockist of a new one-piece from Miraclesuit’s 2018 collection this summer.

The retailer, one of Miraclesuit’s key accounts, has teamed up with Patricia Eve, the UK distributor of the US shaping brand, to provide an early showing of the Madero swimsuit in midnight blue.

Next has agreed to showcase the new colour in the best-selling style this July, instead of the usual January 2018 timeline, in order to test reactions from customers.

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Patricia Eve director Chris Eve explained: “Next have had a huge season with the Miraclesuit collection yet again, the Madero shape has been a particular success. Given the option to feature again for 2018, they requested an exclusive colour that remains classic but offers a nice point of difference.”

The rest of the 2018 collection can be viewed at The London Swimwear Show from 16-18 July, where Patricia Eve has extended its stand space by 12 square metres to showcase collections from Miraclesuit, Miradonna and Italian swimwear group AFS.



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