Next expands into bra accessories with Perfection

Lingerie accessories maker Perfection Beauty Brands has extended its own-brand distribution with a major new contract.

The UK-based bra and shoe accessory manufacturer will supply Next with six own-label bra products across all of its 52 in-store Lingerie Rooms.

Karen Hursthouse, co-director at Perfection said: “This distribution development is a key milestone for the business, representing a significant expansion in our own label production.

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“Bra accessories is a new area for Next and we are thrilled to be leading this category expansion for the multiple chain.”

Perfection has recently invested heavily in launching new packaging, a comprehensive web platform and an engagement campaign incorporating PR and social media.

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