Lingerie accessories maker Perfection Beauty Brands has extended its own-brand distribution with a major new contract.
The UK-based bra and shoe accessory manufacturer will supply Next with six own-label bra products across all of its 52 in-store Lingerie Rooms.
Karen Hursthouse, co-director at Perfection said: “This distribution development is a key milestone for the business, representing a significant expansion in our own label production.
“Bra accessories is a new area for Next and we are thrilled to be leading this category expansion for the multiple chain.”
Perfection has recently invested heavily in launching new packaging, a comprehensive web platform and an engagement campaign incorporating PR and social media.