Brielle Cunningham from LA fronts the label's AW16 campaign.
Owner of De-Zire pledges to donate 15% of October takings to charity
19-piece collection is designed to appeal to all women, says designer
Lingerie entrepreneur Michèle Poynter will judge the brand categories.
Katie Atkinson will help judge this year's brand categories.
Brands and retailers have until October 2 to enter the competition.
Hosiery buyer Sue Harrisson will judge this year's brand categories.
Brands and retailers have less than two weeks to enter the Awards.